BBC TV Licensing
Proximity London
CATEGORY
Business to Consumer (Miscellaneous)
THE TEAM
Adrian Hoole – Planner Andy Hepburn – Copywriter Jason Fletcher – Art Director Georgia Bradley-Grant – Group Account Director Kate Harding – Account Director Brooke Ashton – Senior Account Manager Ben Putland – Digital Producer
WHAT IS WONDERFUL...?
We created innovative on-campus touchpoints and pioneering online techniques to change student attitudes to TV licensing. The activity maintained previous year-on-year sales growth of 24%, and added a further 5%, delivering 12:1 ROI.
OBJECTIVES
To establish a visible presence for TV Licensing on campus...