Ardbeg: Drambassadors
Story UK
THE TEAM
Dave Mullen, Charlie Gordon, Olivia Donaldson, Graham Robb, Manos Riglis, Caroline Cairns, Laetitia Drexler, Hamish Torrie.
Other contributors:
Bannister & Gasp - Picture production, David Boni - Photographer.
WHAT IS WONDERFUL ABOUT THIS WORK?
Word of mouth is everything with whisky, driven by key influencers. The Ardbeg Embassy programme targets exclusive bars and spirit retailers, creating ‘Drambassadors’. We've seen nearly 100 official Embassies open, from Germany to Japan. Each actively promotes Ardbeg through tasting sessions and POS exposure, driving sales and providing a global network.