Wyeth (Hong Kong): A message from your future baby
Campaign details
Agency: OMD Hong KongClient: Wyeth (Hong Kong) Holding Company LimitedCategory: Pharmaceutical / Healthcare
Executive summary
This case study describes how Wyeth Maternal, a nutritional supplement for pregnant women in Hong Kong, created a social media campaign to encourage more couples to move towards parenthood. The biggest threat to Wyeth Materna's business is the low fertility rate in Hong Kong – the 4thlowest in the world. Wyeth's introduced the 'A Message From Your Future Baby' campaign to help young couples over come the...