United States Navy: Navy Influencer- NAVYForMoms.com
Campbell-Ewald
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: United StatesDate program started/ended: 1st March 2008
Product Description: Change parents' perceptions regarding their children enlisting in the Navy. We built a social network where moms of high school/college-aged kids can talk to moms who currently have children serving in the Navy. The site exceeded annual membership objectives in less than six months. Viral, members from 50 states/overseas.
Advertiser/Client Name: United States NavyMedia Channels: TV/Video/RadioWeb Advertising
STRATEGY
Marketplace Challenge:
If a young...