Travelers Insurance: One2One Agent Utilization Campaign
SMM Advertising & Marketing
Entry Information
Category: InsuranceCountry where program ran: United StatesDates program started/ended: March 2011 – December 2011
Product Description:
The Travelers One2One Direct Marketing Self-Service portal provides our agent distribution channel with the ability to design, develop, and implement direct mail campaigns right from their desktops, while providing them with state-of-the-art business building solutions to strengthen their competitive edge.
Advertiser/Client Name: Travelers InsuranceMedia Channels: Email, Direct, Telemarketing
Strategy
Marketplace challenge:
Increase agent utilization of One2One direct marketing applications to drive 2011 business results...