The Yellow Pages Group: The Yellow Treehouse
Aim Proximity
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: New ZealandDate program started/ended: 12th October 2008 - 11th February 2009
Product Description: Yellow is New Zealand's Yellow Pages business directory - it covers book, website and mobile directories.
Advertiser/Client Name: The Yellow Pages GroupMedia Channels: Web DevelopmentOtherWebsite: http://entry.comps.co.nz/Awards/YellowTreeHouse/index.htm
STRATEGY
Marketplace Challenge:
The Yellow Pages was something your Mum kept in the cupboard underneath the telephone and pulled out when something went wrong with the plumbing. It was an icon of the...