The Salvation Army Denmark: Low cost-salvation
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ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: DenmarkDate program started/ended: November – December 2008
Product Description: The Danish Salvation Army helps the homeless, for people with substance abuse problems and for other socially weak groups forced to live on the street. This is only possible via voluntary financial donations.The organisation's “product” involves providing meals, warm surroundings and a sense of security for people in need.
Advertiser/Client Name: The Salvation Army, DenmarkMedia Channels: Insert
STRATEGY
Marketplace Challenge:
Unlike many other charitable organisations, the Danish Salvation...