The Glenmorangie Company: Ardbeg Rollercoaster - Roll up! Roll up!
Story UK Ltd.
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: UK/worldwideDate program started/ended: 1st February 2010
Product Description: Ardbeg Rollercoaster - Single Malt Scotch Whisky. To celebrate the Committee's 10th Anniversary, we created a limited edition whisky taken from rare casks from ten different years, named Rollercoaster.
Advertiser/Client Name: The Glenmorangie CompanyMedia Channels: Direct MailOther Website: www.ardbeg.com/rollercoaster
STRATEGY
Marketplace Challenge:
Ardbeg Malt Whisky is made on the small Scottish island of Islay. Ardbeg's CRM programme, The Ardbeg...