Telecom Argentina: All you need is fresh air
CP Comunicación Proximity
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: ArgentinaDate program started/ended: July - August 2007
Product Description: Broadband Internet via satellite, for rural users not served by telephone lines with ADSL capabilities. VERY EXPENSIVE: u$s 500 for connection plus a monthly charge of u$s 155-455 (depending on the velocity and the number of PCs to be connected). The service must be contracted for 24 months, minimum.
Advertiser/Client Name: Telecom ArgentinaMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
This service was available through Telecom...