SulAmérica Seguros e Previdência: Relax
e|ou Marketing de Relacionamento
ENTRY INFORMATION
Category: InsuranceCountry where program ran: BrazilDate program started/ended: 15th April - 15th June 2009
Product Description: SulAmérica is a major insurance company in Brazil.
Advertiser/Client Name: SulAmérica Seguros e PrevidênciaMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
The financial crisis had a big impact in budgets across the market and companies were cutting costs. In this scenario, we needed to mantain our historical retention rate.
Target audience: Business-to-Business
Vice-presidents and HR Executives of major companies on the Rio de Janeiro (25%)...