Agency: Merkle
Objectives
Sony looked to brand drive engagement and sales of Sony products based on a prospect's product/service propensity.
Strategy
By targeting a group identified as having a propensity to buy Sony products, we knew we'd have a more engaged audience. We also knew that within this group, there'd be a host of entertainment enthusiasts - some of which were likely to be Resident Evil franchise fans.
Our strategy was to target these enthusiasts by teasing new and engaging content. Once captured, we'd give them a fun, simple way to uncover that content, interact with the brand and...