Sky TV: Front Row Seats
Rapp Collins, New Zealand
ENTRY INFORMATION
Category: Publishing/EntertainmentCountry where program ran: New ZealandDate program started/ended: 15th-31st March 2008
Product Description: SKY TV in New Zealand offers 35 channels of entertainment including sports, kids channels, documentary and film. In New Zealand the most popular SKY TV channels revolve around Movies and Sport. March is a popular viewing month when the Rugby "Super 14" programme and National Rugby League kick off.
Advertiser/Client Name: SKY TV New ZealandMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
After a number of years of...