Royal Mail: Not a Stress Ball
Proximity London
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: September 2008
Product Description: Royal Mail's Fulfilment Services
Advertiser/Client Name: Royal MailMedia Channels: Direct Mail
STRATEGY
Marketplace Challenge:
To Mailroom Managers using more of Royal Mail's range of fulfillment services.
Target audience: Business-to-Business
Mailroom Managers, they are the people on the front line who get it in the neck if packages are delivered late, or lost. We targeted Mailroom Managers in the top 10% of companies on our database...