Royal Mail: Iron Envelope
Proximity London
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: 1st March 2010
Product Description: Royal Mail Tracked is a cost efficient delivery solution providing secure tracked delivery of non-urgent packets & parcels (within 2-3 days) for Royal Mail's business customers.
Advertiser/Client Name: Royal MailMedia Channels: Direct MailWebsite: www.royalmail.com/heavy
STRATEGY
Marketplace Challenge:
Royal Mail's most valuable customers don't think of them as an option for sending high volumes of heavy packets & parcels. Enhancements were made to Royal Mail Tracked...