RNLI: Mystery Package
Proximity London
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: UKDate program started/ended: July 2008
Product Description: The Royal National Lifeboat Institution is the charity that provides a 24-hour sea rescue service around the UK and Republic of Ireland run by volunteer crews. The RNLI receives no UK Government funding and therefore relies on voluntary donations from the public.
Advertiser/Client Name: RNLIMedia Channels: Direct MailWebsite: http://www.youtube.com/mysterypackageawards
STRATEGY
Marketplace Challenge:
The RNLI have the lowest awareness and propensity to give amongst young people for any of the major...