PUMA: Slap the red on
DDB Argentina
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: ArgentinaDate program started/ended: January - 9th March 2009
Product Description: Puma is a large German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Puma is the new official sportswear for the Club Atletico Independiente, an important soccer team in Argentina.
Advertiser/Client Name: PUMAMedia Channels: EmailPrintOtherWebsite: http://case.ponetelaroja.com
STRATEGY
Marketplace Challenge:
Market Context:
Clothing Sports Brands, such as Puma, have changed their scenarios, getting closer to people lifestyle,...