Plan Brasil: Learning without fear
e|ou Marketing de Relacionamento
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: BrazilDate program started/ended: 15th October 2009 to 15th February 2010
Product Description: Plan is an NGO that supports over 75.000 children in Brazil and 1.5 million worldwide.
Advertiser/Client Name: Plan BrasilMedia Channels: TV/Video/Radio Other Website: http://www.aprendersemmedo.org.br/
STRATEGY
Marketplace Challenge:
Bullying is a silent but important kind of violence, and we needed to mobilize people around the issue with low cost.
Target audience: Consumer
General public, particularly parents with children in school...