Optus Business: Safari DM Pack
Leo Burnett Sydney
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: AustraliaDate program started/ended: 31st January - 1st March 2007
Product Description: The Optus Business Mobile Safari Rate Plan is an exclusive rate plan developed for members of the Qantas Chairman's Lounge.
Advertiser/Client Name: Optus BusinessMedia Channels: DirectMail Other
STRATEGY
Marketplace Challenge:
The 'Safari' plan was developed in 2004 for members of the Qantas Christmas Lounge. In late 2006 these contracts were expiring and Optus needed to re-sign them to a new 2 year contract before...