Operation Smile: Before and After TV Spot
Russ Reid
Entry Information
Category: Not-For-ProfitCountry where program ran: USDates program started/ended: February 2011 – March 2012
Product Description:
Operation Smile provides free surgeries to children with cleft lip or cleft palate. These children are born to families too poor to afford surgery. One in 10 die. Those who survive are isolated and bullied. The surgeries are provided by volunteer doctors and nurses, and truly transform a child's life.
Advertiser/Client Name: Operation SmileMedia Channels: TV/Video/Radio
Website:russreid.com
Strategy
Marketplace challenge:
Operation Smile has successfully inspired...