NetCom: The Nocturnal Butterfly Kit
McCann Direkte MRM Partners
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: Launched in July 2007
Product Description: NetCom Connect is a Mobile Wireless Internet Modem for PC. You plug in the modem and just surf the net.
Advertiser/Client Name: NetCom GSM ASMedia Channels: DirectMailOtherWebsite: www.award-entries.com/echo/2008/butterfly
STRATEGY
Marketplace Challenge:
The knowledge on mobile wireless internet connection is increasing. But the target group has low knowledge that NetCom has a USB based, plug-and-play modem with a fixed price.
Target audience:Business-to-Business...