Moto Waganari: Directing Shadows
Ogilvy Germany
Entry Information
Category: Retail/Direct SalesCountry where program ran: GemanyDates program started/ended: December 2010 – May 2011
Product Description:
The Japanese artist Moto Waganari is a local artist who creates filigree polygon sculptures.
Advertiser/Client Name: Moto WaganariMedia Channels: Web Development
Website:http://www.ourwork.de/directingshadows
Strategy
Marketplace challenge:
The art market is very competitive. It's extremely difficult for young artists, like Moto Waganari, to establish an artistic reputation on an international level. Previously the filigree polygon sculptures were sold locally in a shop but the artist wanted to appeal to...