Mercedes-Benz: The smart Hunts the Mouse!
Proximity Germany GmbH
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: EuropeDate program started/ended: 20th March - 30th April 2007
Product Description: New smart fortwo 451
Advertiser/Client Name: Mercedes-Benz Vertriebsorganisation DeutschlandMedia Channels: Web DevelopmentWebsite: www.awardentry.de/smart_mausverfolger_eng/
STRATEGY
Marketplace Challenge:
An essential feature of the new smart fortwo is its agility. It was necessary to point this out as a central theme on the web.
Target audience: Consumer
Smart customers and potential buyers as well as potential competitor buyers from the minicar sector and second...