Makro Cash & Carry: 7 Percent
Proximity BBDO
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: BelgiumDate program started/ended: 29th April - 19th May 2009
Product Description: Makro Cash & Carry is a retail chain in Belgium
Advertiser/Client Name: Makro Cash & CarryWebsite: Media Channels:http://awards.microsite.be/Makro/7Percent
STRATEGY
Marketplace Challenge:
The economic crisis had put the whole F1 sector under severe pressure. Makro hypermarket was no exception. We needed to find a way to attract the attention of consumers among the many discounts and promotions of competitors.
In the financial sector the...