Agency: Big Monocle
Product Description
Intel - making the world's most powerful and secure processors - wanted to increase their share of the cybersecurity conversation. They asked us to generate buzz about the most common consumer cyber security concern (the password) with a stellar PSA debuting on World Password Day. Asking for 100M impressions on a $150,000 budget, we knew a simple ad buy wouldn't do. This PSA had to go viral and to go viral, it had to be good.
Objective of the Campaign
To reach the millions of impressions Intel hoped for, we knew it would require...