ING Direct Spain: Take them to school
OGILVY SPAIN /OGILVYONE
Entry Information
Category: Financial Products and ServicesCountry where program ran: SpainDates program started/ended: December 2011 – January 2012
Product Description:
ING DIRECT
Advertiser/Client Name: ING DIRECT SPAINMedia Channels:
Website:http://www.essolotrabajo.com/2012/llevalosalaescuela/en/campana_b01.html
Strategy
Marketplace challenge:
ING DIRECT Christmas charity campaign.
Reinforce the brand's innovative image, generate brand awareness and make Money for UNICEF.
Target audience:
Consumer
Client and no Client
Size of target audience:
50,000-999,999
Marketing strategy:
The idea was very simple. We wanted to give people the opportunity to provide schooling for millions of...