Ikano Bank: Index 231 = the result of optimized sales letter
RelationshusetGekko
Entry Information
Category: Financial Products and ServicesCountry where program ran: DenmarkDate program started/ended: Q3 2010
Product Description: Ikano Bank is a bank offering short term consumer loans and charge cards but not saving deposit or other bank accounts or -products.
The focus of Ikano Bank in 2010 was to extend credits to consumers in form of charge cards together with partners such as IKEA, TOYS'R'US, Shell, Hennes & Mauritz, Star Tour as well as offer their own Ikano Bank short term consumer...