IBM: Gaudi Creates with Watson

IBM, a multinational technology company, showed business leaders globally that AI is a technology of today by creating the 'First Thinking Sculpture', an always-evolving AI sculpture inspired by architect Antonio Gaudi.

Agency: Ogilvy New York

Product Description

At Barcelona's Mobile World Congress 2017, business innovators were interested in far more than just devices - they wanted to see new technologies like artificial intelligence in action. IBM's challenge: create an unparalleled experience allowing attendees to interact with their AI Watson first-hand and cement IBM's position as the only partner who can help them reinvent their organizations through cognitive computing.

Our objectives: Attract new prospects, progress existing leads and increase digital/social impact over last year.

Campaign Background

Our strategy focused on forward-thinking executives hatching transformative initiatives at their companies and looking...

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