IBM Asean: Winning Chip
OgilvyOne Malaysia
ENTRY INFORMATION
Category: Information TechnologiesCountry where program ran: 6 ASEAN CountriesDate program started/ended: 14th to 30th September 2009
Product Description: IBM provides leading edge IT solutions, covering systems, storage and infrastructure.
Advertiser/Client Name: IBM ASEANMedia Channels: Direct Mail Other Website: http://www.our-work.com.my/echo10/winningchip
STRATEGY
Marketplace Challenge:
Before 2009. IBM recognised that businesses and IT infrastructures everywhere were confronted by fundamental changes in the world. " Global integration: The world's becoming 'flatter'. Organisations needed to be 'smarter' in embracing these changes in their business structure...