IAG New Zealand: Right Here For Canterbury

AMI, a New Zealand general insurer, restored confidence in insurance with a locally focused campaign in Canterbury following the 2011 earthquake.

Agency: Chemistry Interaction

Product Description

AMI, a leading New Zealand general insurer, was founded in Canterbury. Cantabrians considered AMI to be "their insurance company". In 2011, a magnitude 6.3 earthquake generated a tsunami of claims, crushing customer confidence and market share. How could we prove AMI's brand positioning of 'We're right here', win back Cantabrian hearts and improve the bottom line?

Objective of the Campaign

Following the Canterbury earthquakes, New Zealand's insurance industry was in turmoil. With reserves drained by earthquake-related claims, AMI sought financial rescue from the government. AMI's earthquake liabilities transferred to a Crown-owned company, while...

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