Holiday Inn Express: Smart vs. Smart
Advertiser/Client Name: InterContinental Hotels Group
Agency: OgilvyOne Worldwide
Category: Travel & Hospitality/Transportation (THT)
Country Where Program Ran: Canada
Program Start Date: 08/12/13
Program End Date: 11/17/13
Product/Service Overview: IHG is one of the world's leading hotel companies operating nine hotel brands including Holiday Inn Express, the smart choice for travelers who need a simple, engaging hotel to rest, recharge and get a little work done.
Objective of the campaign
Holiday Inn Express needed to increase brand relevancy amongst Canadian business Travelers. Our objective was to drive brand...