Helzberg Diamonds: Searching for Love
Rosetta
Entry Information
Category: Retail/Direct SalesCountry where program ran: USADates program started/ended: October 2011 – October 2011
Product Description:
Helzberg Diamonds is a world-class retailer of fine diamond jewelry with more than 230 stores in the United States. They have been in business for nearly a century and are known the world over for their iconic little red "I Am Loved" pins.
Advertiser/Client Name: Helzberg Diamonds
Strategy
Marketplace challenge:
Helzberg Diamonds is well-respected for their prestigious history, beautiful diamond jewelry and above-and-beyond dedication to customer service. However, awareness of...