Ford-Werke: This is now: Be part of it!
Wunderman GmbH
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: GermanyDate program started/ended: LED screen live for 31 days in October 2008
Product Description: Launch of the new Ford Fiesta, the fourth generation of one of the most popular compact cars in Germany since the first model's launch in 1976.
Advertiser/Client Name: Ford-Werke GmbHMedia Channels: OtherWebsite: www.flashlounge.de/FiestaLED
STRATEGY
Marketplace Challenge:
This is now: The new Ford Fiesta is exciting and stylish and appeals to a young, mobile target group whose daily life...