Ford Customer Service Division: Owner Advantage Communication (OAC) Welcome Package
Ogilvy Team Detroit
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: USADate program started/ended: Launched July 2007. Fulfillment is ongoing/daily.
Product Description: The Owner Advantage Welcome Package is a Ford Motor Company direct mail program designed to thank owners for their new vehicle purchase, drive owner site registration, reinforce the ownership benefits that Ford (and dealers) have to offer, and initiate a long-term loyal relationship between owners and Ford Motor Company brands.
Advertiser/Client Name: Ford Customer Service DivisionMedia Channels: Direct Mail