Foodstuffs New Zealand: Little Garden

New World, a supermarket chain, saw the end of plastic by introducing seedling kits to families across New Zealand, encouraging them to create their own 'Little Garden'.

Agency: Colenso BBDO

Product Description

Little Garden is the third promotion in the series of collectables from New World. It saw the end of plastic, introducing cute little seedling kits, giving families the chance to create their very own Little Gardens at home. Each little pot comes with one of 24 herbs and vegetables complete with a soil tablet and seed mat. All you have to do is add water.

Target Audience

Our audience was all New Zealand household shoppers. As a higher end supermarket chain, New World had a slight audience skew to the more environmentally conscious consumer,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands