Faculdade Anhanguera: Web Video Call Anhanguera
OgilvyOne
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: BrazilDate program started/ended: 22nd September - 26th October 2008
Product Description: Draw young people's attention in face of aggressive competition, during the most important time of the year for the university market: the admission exams.
Advertiser/Client Name: Faculdade AnhangueraMedia Channels: MobileOtherWebsite: http://www.shakemelikeascroll.com/anhanguera
STRATEGY
Marketplace Challenge:
In Brazil, the university market has become increasingly more aggressive by new players joining the market and also by the offer of new educational models, such...