ÉXITO Retail Store: We interrupted every soap opera
Proximity Colombia
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: ColombiaDate program started/ended: August to September 2009
Product Description: El EXITO is the biggest supermarket chain in Colombia. Like any other business in this category, it has a long term marketing plan which is aimed to incentive consumer to buy through hight levels of seasonal promotions.
Advertiser/Client Name: ÉXITO Retail StoreMedia Channels: TV/Radio Website: www.lifeisaprofit.com
STRATEGY
Marketplace Challenge:
2009 was a year marked by the economic crisis. People was driven by...