e|ou mkt de relacionamento: Glove
e|ou mkt de relacionamento
Entry Information
Category: Business and Consumer ServicesCountry where program ran: BrazilDates program started/ended: January 2011 – December 2011
Product Description:
e|ou is a Brazilian CRM/direct marketing agency.
Advertiser/Client Name: e|ou mkt de relacionamentoMedia Channels: Other, Direct
Strategy
Marketplace challenge:
To increase bidding participation with a view to attracting new clients.
Target audience:
Business-to-Business
Large national and multinational companies with structured CRM/direct marketing departments.
Size of target audience:
Under 1,000
Marketing strategy:
Contact the marketing directors responsible for contracting agencies and services connected with...