Dove: Photoshop action
OgilvyOne Worldwide Toronto
Entry Information
Country where program ran: Started in Canada, went GlobalProgram start date: 03/04/13Program end date: 03/31/13Advertiser/Client Name: Unilever CanadaProduct/Service Description: The Dove Self- Esteem Project Dove is on a mission to encourage all women and girls to develop a positive relationship with beauty, helping to raise their self-esteem and thereby enabling them to realise their full potential.Category: Consumer Products (CP)
Strategy
Business problem
Dove wants to get its current users to satisfy more of their personal care needs with Dove products (whether...