DCC Energi: The Red Card
Mediabroker / Cool Gray
Entry Information
Country where program ran: Denmark (R2 Danish Direct Makrting Award nominated)Program start date: 10/01/12Program end date: 11/25/12Advertiser/Client Name: DCC EnergiProduct/Service Description: Heating oil sold to private households in Denmark. The oil tank is generally filled 1-2 times a year, typically during the winter.Category: Communications/Utilities (CU)
Strategy
Business problem
DCC Energy: DCC Energy is the distributor of Shell heating oil in the Danish market. Irish DCC Energy Ltd bought the license to distribute Shell Heating Oil in June 2009....