Cox Communications: Early Life
Executive summary
Product Description:
Cox Communications is a telecommunications company, providing TV, Internet, telephone and home security and automation services over its own nationwide IP network. The third-largest U.S. cable company, Cox serves nearly 6 million residences.
Objective of the Campaign:
In 2014, Internet/TV subscription providers represented the #1 and #2 most hated industries in America. Notorious for bad customer service, it's no surprise that new customers distrust their Internet/Telecom company. In many ways Cox, the third largest Internet/Telecom provider, was perceived to be just like its peers. A typical new customer experienced the following:
- Inability...