Comcast: XFINITY On Campus Direct Mail

XFINITY, a telecommunications brand, sent a direct mailer to IT administrators in colleges across the US to convince them to purchase its XFINITY On Campus product.

Agency: Agency M

Product Description

XFINITY On Campus is a revolutionary streaming solution that lets students watch entertainment on any device, anywhere on campus. But most colleges are using dated dorm-room set-top boxes. And most college IT administrators are too busy to know that there's a better alternative available. We wanted to help them graduate to the next level of entertainment. 

Objective of the Campaign

Our sales team needed to reach busy IT administrators who manage large budgets and teams, to show them that XFINITY On Campus is an incredible amenity for students - and a convenient solution for...

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