Chase Card Services: Holiday Top Tier DM
BIMM Direct & Digital
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: CanadaDate program started/ended: 8th-31st December 2008
Product Description: Chase Card Services is the issuer of the Sears Card and Sears MasterCard credit card products in Canada.
Advertiser/Client Name: Chase Card ServicesMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
The financial services industry in Canada is extremely competitive. Wallets and purses are overflowing with both store-affiliated credit cards and various rewards-based cards. With such a range of choices, more often than not it's...