Callaway : Free Balls For Your Fourball
Stephens Francis Whitson
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: United KingdomDate program started/ended: April – December 2008
Product Description: Callaway Golf is one of the world's leading brands in golf equipment.
Advertiser/Client Name: Callaway Media Channels: Other
STRATEGY
Marketplace Challenge:
Golf is one of those games in which players often perceive (rightly or wrongly) that their equipment can have an immediate and noticeable effect on their performance and ability. Consequently, there is massive player interest in seeking improvements to their game. And...