Belgacom: Internet Is Mine
Proximity BBDO
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: BelgiumDate program started/ended: 3rd - 27th September 2008
Product Description: ADSL GO, a low entry broadband package
Advertiser/Client Name: BelgacomMedia Channels: EmailInsertTV/Video/RadioWeb AdvertisingWeb DevelopmentWebsite: http://awards.microsite.be/internetismine
STRATEGY
Marketplace Challenge:
The market was flooded with numerous offers from the competing Telco's: Telenet, VOO, Mobistar, Télé2, & . Telenet (number 2 Telco in Belgium) was particularly aggressive with campaigns that always stressed the speed of their connections (at an attractive price). Telenet spent a lot...