Australian Pensioners Insurance Agency: Apia New Car Owner's Manual
Rapp Melbourne
ENTRY INFORMATION
Category: InsuranceCountry where program ran: AustraliaDate program started/ended: January 2010
Product Description: Australian Pensioners Insurance Agency (Apia) is a specialist insurance provider to the retired or semi-retired market.
Advertiser/Client Name: Australian Pensioners Insurance Agency (Apia)Media Channels: Direct Mail
STRATEGY
Marketplace Challenge:
If your car is stolen and you make a claim with your insurance company, chances are you'll be subjected to a barrage of information about 'agreed value' vs. 'market value'. And you could even find your car...