Audi España: Q5 Generis
CP PROXIMITY
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: SpainDate program started/ended: July 2008 – February 2009
Product Description: The new Audi Q5 is positioned as Audi's SUV-B, being the second model in this category that the brand launches. With its emphasis on versatility, it is a car capable of moving with equal ease on the road and off.
Advertiser/Client Name: AUDI ESPAÑA, S.A.Media Channels: DirectMailWebsite: http://www.thisismywork.com/echo/q5generis
STRATEGY
Marketplace Challenge:
How to communicate in a notorious manner the launch of Audi's new SUV, one of...