Archer+Wolf: The Biggest Sports Endorsement Deal of All Time

Archer, a home goods company for men, disrupted the crowded sports category in the US by creating 'The Biggest Sports Endorsement Deal of all Time' with a small budget.

Agency: FCB Chicago

Product Description

Archer is a home goods company for men. They make a variety of manly home care products like air fresheners and dish soaps. Only five years old, Archer is a small company, but is well-positioned to make a big impact in the marketplace. They approached us looking for a disruptive idea that could break through a crowded category to connect with their target despite a very limited budget.

Objective of the Campaign

We needed to connect with men who love sports. The problem is sports marketing is expensive and Archer had a small annual...

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