Air Hogs: Stunt Anywhere
Advertiser/Client Name: Spin Master
Agency: Proximity Canada
Category: Product Manufacturing and Distribution
Country Where Program Ran: North America
Program Start Date: 03/28/13
Program End Date: 05/31/13
Product/Service Overview: Air Hogs is the leading maker of remote control planes and vehicles. Our task was to help launch Sky Stunt – their newest outdoor RC plane.
Objective of the campaign
Our target is so young (8-15) that there are laws protecting them from advertisers. This makes it challenging to reach them and impossible to collect any data without a parent's permission....