ABANCA: The day that never happened

This case study explains how ABANCA, a bank in Spain, highlighted the speed of its 24 hour loan service with an international date line in New Zealand.

ABANCA: The day that never happened

Executive summary

Product Description:

To promote ABANCA'S 24 hour loan (24 hour response) we created: "The Day that Never Happened" because, what better way to promote the fastest loan in the market than to give you those 24 hours lost back in an all-expenses-paid trip? We created a unique experience that took place between Rarotonga and New Zealand, two islands that are a two-hour flight apart, but with almost an entire day's time difference. Travelling between them means travelling through time.

Objective of the Campaign:

  • Increase product formalisations by 30%.
  • Increase in leads who...

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