Djarum: Hikmah Puasa Sharing Goodness
Brand: DjarumAgency: Celsius Indonesia
Summary Statement
Hikmah Puasa "Sharing Goodness" was a movement that invites people to donate their secondhand goods for less fortunate people. A simple concept that really resonated with the spirit of goodness of the holy month of Ramadan. And the result was a real surprise since we successfully collected more than 14 tons of secondhand goods that were distributed to more than 3.000 impoverished people.
Campaign Background and Marketing Objectives
Ramadan is the ninth month of the Islamic calendar. Muslims worldwide observe this as a month of fasting....